Katelyn's Blogger: Kidson's Cycles; Own Colour & Original Colours.

Kidson's Cycles Logo: Colour in Logo Design

The below are my final workings on the Kidson's Logo Designs:

Original Colours Logo Design:

Obviously, the colours used within this logo are the original colours of the old logo design. I have used these colours for 1 of my logo designs as Kris wished to keep the original colours as the company is recognized with these colours.

Own Colours Logo Design:

After receiving the information on what the client was after I have created the above logo to the best of my ability with colours I believe are suited to this industry and the message, which the logo should convey. I have used orange for more than one reason the first being that it still contains one of the original designs colours, which may keep the customer happier and more open to a design that edges away from the old design colours. Also, I think that orange is well suited for this industry as a colour to represent what the company stands for as well as the feelings customers will have when purchasing their products. Orange is said to be an active, stiumlating & sociable colour. I believe that cycling is a very active and stimulating sport along with it can be a very social activity.

The colour is fairly unique compare to competitors within Wagga as very few use the colour orange within their logos and as shown below if used only a small amount.

I chose black as the colour to accompany orange. As orange is aimed at the sport itself I see black conveying the companys feel and what they are about. Black implies sophistication, elegance and modernity. I think the colours work well together to create a logo that is both modern, unique and playful/active.

The following are the two main competitors logos within Wagga Wagga:

Morgan Street Cycles:

Wagga Cycle Centre:

Upon deciding the final 6 logo concepts which we as a class would like to present to Kris 2 of my logo's were chosen to be used with a few minor changes. The changes are shown below and the logo's that were chosen were to be in both the original colours along with my own chosen colours.