Sunday, May 1, 2011

Creating Logo, Design Breif.

Client: Cactus TV Network (channel 4)
Task: Creating 2 separate logo's for this business

Brief:
I was unable to attend this class but through studying other class mates information my brief for the client is is follows:
  • Logo is for a Comedy channel
  • Channel runs 24 hours
  • Targets all age groups
  • Requires a simple, non fussy logo design
  • Logo will be used for numerous things such as crew cars, staff uniform, business cards etc
  • Logo needs to be versatile and work as a watermark
  • Logo with vibrant colors - steering away from purple 

Client mentioned that they do like the Comedy Channel logo aesthetically, However this is the reasoning behind steering away from the use of the color purple. Obviously it's more than likely the Comedy Chanel will be a competitor Channel.

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