On the Monday 17th October our class sat down together in the theory room and critiqued our work as a whole and also individually. The following is my summary of that critique session.
It was concluded that our overall strengths were that our use of colour within our pieces of work was really good. Most of the work pieces from each student was unified and had a sense of consistency throughout all of the pieces and that the work pieces have the feel that they are from the same company and the colour scheme filters throughout all of the work.
Another of our strengths was our attention to detail. Obviously, this isn’t for every piece of work however overall it was key in the quality of our work.
Our main weakness was Typography. I think using inappropriate typefaces, incorrect/inappropriate type sizing, incorrect spacing etc is something that let us down. We have not yet studied Typography in depth so I believe this is why we are generally weaker in this area.
Flamez burger & beer bar was the company I had to design a corporate identity for. I first started with the creation of the logo and slowly worked on it until I had something that I was happy to show the client (Tania). Tania requested a few small changes in regards to the spacing/kerning of the letters and also the to the colours used. Overall I ended up happy with the result and believe that the client was also.
For my webpage mock-up I first researched other similar webpage’s to get a general idea of the look and feel that they had. I then adapted that to the company that I was creating the branding for and came up with a simple and tidy design that I think was realistic.
For my 3D Promotional product I chose to create a wine & beer glass promoting the company. I think I could have put more effort into this particular area as I could have actually got the beer & wine glass and stuck on a see through logo. This would have made it more interesting and give the class/teacher more an idea of what the product would look like.
For my shop front I chose to take a photograph of a shop front of a similar business to the one that I was creating a corporate identity for – The Thirsty Crow. I was not completely happy with the result as I think I could have been more creative with the shop front and made it look more exciting. I was glad that I had the photo printed however as I think it made it appear as if it were a real shop front.
For my A5 booklet I made the booklet about the beers that were sold in the establishment. Its overall look was sufficient and followed through with the colour theme however it was missing the companies identity which was its biggest downfall. If I were to have a do-over it would be included on this document. Also, on the back of the A5 booklet I placed the “Drink Responsibly” logo in which didn’t really neatly fit in with the overall design.
For the slogan of the company I chose to go with a script font that I think fit in with the logo however I am unsure weather it followed through with the consistency of the typefaces used within all of my documents?
Overall, I am happy with my work but as with all of my work I think it could always be improved upon in numerous areas. I am glad that I mounted my work, as I was the only one to do so within the class, however I think that more effort could have gone into this process to make sure that it looked even more professional.
No comments:
Post a Comment