Add Subject: Calvin Klein, Euphoria
Unity: simplicity throughout the entire add. simple sleep lines.
Variety: Different colours are used for this add.
Hierarchy: Dress, product name, product image, couple.
Dominance: The dress is the dominant item to me.
Add Subject: Absolut Vodka
Unity: repeated use of light colours for the background & surroundings. simple typeface used.
Variety: there is not a lot of variety in the image.
Hierarchy: the couple, the large text, the dog, the product, the smaller font at the bottom.
Dominance: the couple.
(I just simply love that the male is pregnant ^_^)
Add Subject: Holden Monaro
Unity: simple and neat fonts used in text.
Variety: in this image the variety would be the colours used in the image of the car.
Hierarchy: Car, bold font, normal bold font and then "Holdens great balls of fire".
Dominance: Obviously, the image of the car.
No comments:
Post a Comment