My Role:
Artistic Director
What I did to play this role in the team?
As the Artistic director I was required to check over different documents before they were given/sent to Kris to ensure they were correct, precise and appropriate. I worked with Jarrod the other Artistic Director to supply the team with feedback on all designs which were produced to be present to Kris. Both Jarrod and myself supplied the team with ideas/inspiration and web pages which we felt were inline with the companies look/feel which would help the team have an idea of the type of direction they should be taking with their logo. When all of the documents were ready to be presented I signed up to the website "Prezi" and created a simple but neat presentation which could be used to present our work to Kris in an appropriate and professional way.
Wednesday, September 21, 2011
Tuesday, September 20, 2011
Research & Apply Techniques: Corporate Stationary.
C O R P O R A T E I D E N T I T I E S
(Weighing 60%) - Received 20/09/11
Companies:
- Boring: White's Building & Construction
- Okay: Bella Botique
- Good: Ready 2 Create
Task One:
Come up with a logo for the 3 companies you have been given.
Then for each company you must then create the following:
- Letterhead
- Business Card
- With Comps Slip
Task Two:
Create an additional item for each of the companies to go with the letterhead, business card and with comps slip
Due Date- Tuesday 25th October 2011
Monday, September 19, 2011
Rapid Logo Study 3: Trident Grill Family Bistro.
Final Design: Trident Grill
I received high points for this design however, I didn't receive the most. I think this is because it's not enough of a unit. I think I got high marks because of my use of colour - it's the same as the winning logo's colours.
Altogether, I received 30 points for my design.
Winning Design: Matthew Drake's
I think this design was the winner because of it's simplicity and use of colour.
Logo received 33 points.
Logo received 33 points.
Monday, September 12, 2011
Business Stationary Critique.
Smith & Jones Lawyers:
Mango Creative:
Hoot Kidswear:
- The square images do not communicate the "S & J" clearly enough and can be read the wrong way
- The typeface used was really good
- Ensure the "with compliments" is more noticable & stand alone
Mango Creative:
- Make sure that the style carries through to all of the different stationary documentations
- Ensure the "with compliments" is more noticable & stand alone
Hoot Kidswear:
- The blue colour used in the background is crap!
- For the business details ensure that you don't use decorative typefaces - use clear legible typefaces for the contact details
- Ensure the "with compliments" is more noticable & stand alone
Wednesday, September 7, 2011
Perspective Tool Tutorial.
The perspective tool tutorial was challenging - However, I think it was a great excercise with nice results. I think it's something that takes time to understand how it works and be able to use it sucesfully with amazing results all the time.
Here is my "city scape" which I created using the tutorial:
This is the colour scheme I used for the above results:
Rapid Logo Study 2: Pip-squeaks Kids Playcentre.
Final Design: Pip-Squeaks Kids Play Centre
I think my logo was one of the winners because of it's unity and also the use of bright and fun colours which was appropriate to the company.
Tania and I both received 34 points.
Tania and I both received 34 points.
I think Tania's design received high marks as it's very unified. It's neat and easy to interpret.
Tuesday, September 6, 2011
Corporate Identities & Paperwork.
Smith & Jones Lawyers:
Letterhead
Business Card - Front & Back
With Compliments
Mango Creative:
Business Letterhead
Business Card - Front & Back
With Compliments
Hoot Kidswear
Business Letterhead
Bussiness Card - Front & Back
With Compliments
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