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Front and back label of the product |
Product One: Plastic Container
Lux Bodywash
Strong Elements:
The label of the product is eye catching and stand out from the background product colour.
The label sells the company as well as the product by putting their company name in large font at the top of the label.
The actual product container is an interesting shape which will attract more interest with buyers and also makes it more unique in comparison to it's competitors.
Weak Elements:
Some fonts used in certain areas are very small and may be difficult for buyers to read
The label generally is a little boring.
The design of the entire front & back label doesn't appear extremely well thought out. Eg, the placing of images and text along with the sizing of fonts.
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Front and back of the product |
Product Two: Glass Jar
Nescafe
Blend 43
Strong Elements:
The label communicates the information to the buyer in a simple way
The use of a strong colour such as red makes it a little more eye catching.
Weak Elements:
Some fonts are very small and may be difficult to read for the buyers.
The colours used in the label blend in with the product colour which takes away from the label itself
The design may be seen as a little too simple
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Front and back of the product |
Product Three: Box - Unfolded
Strong Elements:
The design is very eye catching and sleek
It uses minimal colours for a maximum effect
The packaging is effective in getting the message across to the buyers about what the product is in a simple way
Weak:
It's difficult to decipher the products company - therefore doesn't advertise
There is a large amount of text in small fonts which is difficult to read
There is a large amount of information put into a small area on the product making it look somewhat clustered.